Challenge

Create a visual identity that captures a sense of storytelling and nostalgia while feeling tactile, warm and distinctly handcrafted.

 

Process

Developed a series of hand-drawn illustrations inspired by vintage prints, exploring imperfect linework, organic forms and layered compositions. Textures derived from fabric, paper and print artifacts were integrated to evoke a tactile, human touch and a sense of materiality.

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Outcome

A soft, expressive identity with a handcrafted vintage aesthetic, combining illustrative elements and rich textures to create a visual language that feels intimate, nostalgic and emotionally engaging across applications.