Signature Homes, a renowned name in the building industry in New Zealand, required animation for marketing collateral to promote their sustainable and eco-friendly building plans that ensure the growth of native birds and trees. I was delighted to be a part of this project as I enjoyed making the unique native flora and fauna illustrations and animating them.
"These are amazing. We love them. Thanks for turning in them so quickly".
-KH, National Marketing Manager
Challenge
Develop engaging animated visuals for marketing collateral that communicate Signature Homes’ commitment to sustainable building and the growth of New Zealand’s native flora and fauna.
Process
Created a series of custom illustrations inspired by native birds and plant life, focusing on capturing their unique characteristics through a stylised, expressive approach. These elements were then brought to life through animation, ensuring the visuals felt dynamic, approachable and aligned with the brand’s environmental message.
Outcome
A vibrant set of animated illustrations that enhanced marketing materials and visually reinforced the brand’s sustainability narrative, making the messaging more engaging and memorable.
