Challenge

Create a packaging identity that feels calming, natural, and quietly restorative — something that reflects the soothing qualities of Kawakawa while expressing a handmade, botanical authenticity.

 

Process

Developed a soft green palette to evoke serenity and nighttime ease. Limited the typography to two complementary typefaces — a serif and a sans‑serif — to balance freshness with an elevated, modern simplicity. Illustrations were hand‑drawn and then carefully vectorised, preserving organic stipples and hatching to maintain a tactile, crafted feel. This approach reinforced the product’s natural, slow-made qualities while keeping the artwork clean and production-ready.

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Outcome

A calming, contemporary identity rooted in New Zealand botanicals. The combination of soft colour, restrained typography, and handmade illustration creates a visual language that feels natural and healing. The final design is both gentle and elevated; a quiet, trustworthy presence on shelf.